荷蘭威科集團在全球福布斯排名1132名，Forbes 2024 America’s Best employers fWomen小眾垂直領域扎實穩健，全球專業服務領域排名前三，六險一金，全額基數繳納，公積金12% 雙休，外加12-15天額外帶薪年假，14天病假，試用期不打折

About the Role:
An exciting opportunity awaits a dynamic driven Marketing Manager fGreater China to lead our marketing strategy, planning, execution across this key region. In this highly visible role within this enterprise softwareganization, you will partner with the APAC Head of Marketing, global marketing leads, regional teams to achieve ambitious growth targets. If you’re ready to bring bold ideas, a collaborative spirit, a growth mindset to our field marketing efforts, we want to hear from you!

As the single point of accountability fthe Greater China marketing objectives, you will be responsible fstrategy, planning, budgeting, execution, performance measurement. This full-time role offers the opportunity to make a direct impact on our brand, pipeline, market presence across Greater China.

Key Responsibilities:

1. Regional Strategy Planning
? Collaborate with leadership to develop implement marketing strategies tailored to China’s unique market dynamics, regulatory environment, customer behavior, aligning closely with area-level GTM strategies global marketing initiatives.
? Drive the marketing planning, execution, measurement, analysis cycle to achieve business objectives across demgeneration, brawareness, customer engagement.
? Ensure alignment of marketing programs with sales GTM teams, adapting campaigns to regional market needs cultural preferences.
? Understcultural nuances regulatory considerations in China to ensure marketing strategies are culturally relevant compliant with local laws.
? Strategic Partner Marketing: Work closely with consulting reseller partners in China to develop co-marketing strategies. This involves creating joint marketing plans, campaign execution that leverage partner strengths to enhance brvisibility market penetration.

2. Leadership Team Development
? Lead mentthe Greater China marketing team with a solid-line reporting structure, providing clear objectives, systems training, motivation fostering a results-driven collaborative team culture.
? Drive talent development, including performance reviews, career development planning, skills training, in partnership with regional functional leaders.
? Serve as a strategic partner to the Greater China sales team, ensuring strong alignment between marketing sales initiatives. This includes facilitating input from key China-based stakeholders to ensure marketing strategies support local business needs.
? Work with APAC marketing to represent Greater China’s needs, contribute to regional marketing strategy discussions, ensure local campaigns support both APAC global initiatives.

3. DemGeneration Campaign Management
? Design execute high-impact demgeneration programs, including ABM, digital marketing, event strategies to support sales pipeline growth.
? Oversee the full marketing mix across prospect customer lifecycles, ensuring campaigns are optimized flead generation, conversion, nurturing.
? Establish a highly impactful thought leadership program to elevate brrecognition, credibility, market authority within Greater China. a robust, engaging localized content portfolio, including whitepapers, case studies, PR initiatives, featured articles, videos, tailored to resonate with Chinese audiences delivered through a carefully curated omni-channel approach.
? Design oversee the digital marketing campaign across Chinese digital platforms 6(WeChat, Weibo, Douyin, Baidu, Zhihu, etc.) to maximize brvisibility, using paid ads,ganic content, social media engagement.
? Utilize a data-driven approach to monitanalyze campaign results against benchmarks, applying insights to optimize future programs.

4. Budget Resource Management
? Efficiently manage human financial resources, ensuring transparency alignment with prescribed budgets.
? Track report on budget utilization, reallocating resources as needed to maximize campaign efficiency ROI.
? Ensure the alignment of resource allocation with global priorities regional marketing objectives.

5. Continuous Improvement Innovation
? Research apply best practices in marketing, fostering a culture of continuous improvement across all marketing initiatives.
? Encourage innovation experimentation to improve marketing performance, leveraging both qualitative quantitative insights.
? Continuously evaluate performance across all KPIs, working collaboratively with global regional teams to drive process improvements.

6. Marketing Analytics Performance Reporting
? Lead market analysis initiatives to gather insights specific to Chinese consumer trends preferences. This data informs campaigns helps adjust cross-functional priorities in real-time.
? Utilize CRM marketing automation tools (Salesforce, Marketo) to track, visualize, report on marketing performance across the Greater China region.
? Develop dashboards reporting tools that capture key metrics, supporting data-driven decision-making performance optimization.
? Present regional performance insights to senileadership, identifying trends, challenges, growth opportunities.


Qualifications:
? 10+ years of B2B field marketing experience, preferably in a enterprise software / technology environment.
? 5+ years of experience working with sales GTM teams on marketing complex, long-cycle enterprise software products.
? Proven track record in demgeneration, ABM, digital marketing, with experience managing campaigns across the full customer lifecycle.
? Greater China leadership experience with the ability to motivate manage distributed teams, a demonstrated philosophy of effective leadership collaboration.
? Strong budget management experience, including team administration resource allocation.
? Data-driven mindset with proficiency in Salesforce, Marketo, analytics tools to measure optimize performance.
? Proven ability to work cross-functionally, building business partnerships with sales, product, global marketing teams.
? Bachelor’s degree in Marketing, Communications, Business, a related field; MBA is a plus.